SmartKitio

Profit Margin Calculator

Calculate profit, margin, and markup from cost and revenue.

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About this calculator

Margin and markup are related but not the same. Margin is profit as a share of revenue. Markup is profit as a share of cost. Mixing them up is a common pricing error.

How to calculate

Enter cost and revenue (or selling price). The calculator returns profit, margin, and markup.

Profit = Revenue − Cost Margin = Profit / Revenue × 100 Markup = Profit / Cost × 100

Examples

  • Cost $40, sell at $50

    Profit is $10, margin is 20%, and markup is 25%.

FAQ

Why are margin and markup different?
They use different denominators. A 25% markup on $40 is $10, which is a 20% margin on a $50 sale.
Can revenue be lower than cost?
Yes. The calculator will show a loss and negative margin.